Guidelines
2010 ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS
PROCEEDINGS
Kishwar Joonas, Program Chair
Important Notes:
Your paper or extended abstract must be submitted to the 2010 ACME
Proceedings Editor Grant Aguirre, at gaguirre(@)nmsu.edu, by December
21, 2009. In addition, at least one author must register for the
conference by January 15, 2010 to be included in the proceedings.
Please send any questions about the proceedings or meeting to kajoonas(@)pvamu.edu.
For registration information and more information about the conference
please see the link at
www.fbdonline.org.

GUIDELINES TO AUTHORS
The 2010 Proceedings will be published on CD-ROM.
Papers or extended abstracts must be received as an email attachment no
later than December 21, 2009
to the 2010 Proceedings Editor Grant Aguirre, at gaguirre@nmsu.edu. Any
paper not received by this time may not be included in the proceedings.
Please follow the guidelines exactly so that the final publication will
be consistent and professional in appearance. As we have a tight
production schedule paper submissions well before the deadline would be
greatly appreciated.
Proceedings production staff reserve the right to
make any format changes deemed necessary to any submission. Editorial
changes, such as correcting grammar and spelling, will not be made.
Please use spell check and proof read your final paper carefully before
it is submitted.

REQUIREMENTS FOR FULL PAPERS AND ABSTRACTS
1. Papers should be e-mailed as a file attachment in a
Microsoft Word format (DOC and DOCX formats) to the proceedings editor
Grant Aguirre gaguirre(@)nmsu.edu. Successful receipt of your
paper will be acknowledged by reply email. Please include your telephone
numbers in the email so that you can be contacted if needed.
2. At least one author for each paper must pre-register and pay the
Association of Collegiate Marketing Educators (ACME) Conference
registration fees. Please register and pay by January 15, 2010.
3. You may view a sample 2008 proceedings paper
here.
4. Do not use page numbers, footnotes, endnotes, the Word markup or
auto-format features, or any extraneous formatting. Do not use any
document-level commands that would interfere with the combination of
your paper with other papers in a common file.
5. The paper must start with the full title, centered, in capitals, bold
print, underlined, and in 16 point Times New Roman font. Following a
space, each author and university affiliation must be shown in Times New
Roman 12 point bold font, and one author per line. No titles (Dr., Mr.,
Mrs. etc.) are to be used, nor should rank be indicated. One space must
follow the last author’s name. Then, draw a line across the page.
Please, do not use type-styles other than ones specified.
6. After the line that appears below the last author’s name, double
space and type the heading ABSTRACT, centered in Times New Roman 12
point bold, and all CAPS. All full papers must have an abstract of no
more than 100 words in Times New Roman 12 point. The abstract paragraph
is not indented and should be right and left justified. Double space and
then draw another line.
7. Authors choosing the extended abstract option should follow the same
format guidelines as a full paper, except for headings. The words
EXTENDED ABSTRACT should be used in place of ABSTRACT and no other
headings are required. Extended abstracts are limited to two full pages
including reference.
8. After the line that appears below the abstract, double space and type
the heading INTRODUCTION, centered in Times New Roman 12 point bold, and
all CAPS. All major headings must follow this format. Secondary headings
must be in bold print left justified, first letter capitalized then
lower case, with a space above and below each heading.
9. Use 12 point proportional font Times New Roman, for the body of the
paper and all headings. Single space the text. Double space between
paragraphs and indent the first line five spaces using the tab key. Use
full justification for the text (right and left justified). Use 1"
margins all around. Do not put paper in columns.
10. When citing references within the text please use (parenthesis),
e.g. (Johnston 2004).
11. Tables, figures, and charts should be produced using Word, if
possible. Use the Word table function format, or use tab settings and
NOT spaces, for table set-up. Place all tables, graphs, and figures in
the body of the text where you want them to appear (not at the end).
12. The final heading is REFERENCES. A complete list of is required at
the end of the paper. "References available upon request" or similar
phrases are not acceptable. Use Journal of Marketing referencing style
throughout the paper, including the reference section. Please consult
any ACME 2008 paper for a sample acceptable reference.
Use Times New Roman 12 point type. Use (parenthesis) to enclose the year
and month. Make sure that you have all your references cited and
included in your list of references. Only references cited in the body
of the paper should appear.
13. FULL PAPER submissions must be limited to 20 single-spaced pages,
including references.
14. Spell check before sending your paper and correct all grammatical
errors. Also, edit the paper to address the comments and suggestions of
the reviewers.
15. Submissions not following the above instructions will be returned to
the author for corrections. Please follow the instructions in this
guideline so that we will have an attractive and readable proceedings
publication, and a smooth process in producing it.
Thanks in advance for the timely submission of your
paper and your help in following the paper guidelines.

A-CME 2010 Program Chair,
Kishwar Joonas